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Why is the poetry world pretending that poetry is not an art form? I refer to the rise of a cohort of young female poets who are currently being lauded by the poetic establishment for their 'honesty' and 'accessibility' - buzzwords for the open denigration of intellectual engagement and rejection of craft that characterises their work.
The short answer is that artless poetry sells. In October 2016 The Bookseller reported the highest-ever annual sales of poetry books, 'both in volume and value'. According to Penguin's poetry editor, Donald Futers, this boom was due to the emergence of a 'particularly energetic and innovative' generation of young poets, who come to publishing with a significant and 'seemingly atypical' following. Figures released on National Poetry Day this year confirm this is no fad: sales are up by another fifteen percent in volume. In 2016 and 2017 the bestselling title, which has outstripped all others by a staggering margin, has been Rupi Kaur's Milk and Honey. Here is a typical poem from the book: 'she was music / but he had his ears cut off'. Here is another:
i don't know what living a balanced life feels like
when i am sad
i don't cry, i pour
when i am happy
i don't smile, i beam
when i am angry
i don't yell, i burn
the good thing about
feeling in extremes
is when i love
i give them wings
but perhaps
that isn't
such a good thing
cause they always
tend to leave and
you should see me
when my heart is broken
i don't grieve
i shatter
Following the example of New Zealander Lang Leav (with whom she now shares a publisher), Kaur amassed hundreds of thousands of followers on Instagram before self-publishing a collection of her poetry online. Alerted to its popularity, Andrews McMeel Publishing - a specialist in the gift book market, now with a developed (as far as sales revenue is concerned) poetry arm - picked up the collection and issued it in print. By May 2017 it had sold 1.4 million copies (back then just over one per each of Kaur's Instagram followers). Commenting on the appeal of Milk and Honey, Kaur's publisher Kirsty Melville insisted that 'the medium of poetry reflects our...