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Commodity Activism: Cultural Resistance in Neoliberal Times Roopali Mukherjee and Sarah Banet-Weiser, Editors. New York: New York University Press, 2012.
In Commodity Activism: Cultural Resistance in Neoliberal Times, editors Roopali Mukherjee and Sarah Banet-Weiser offer theoretically and methodologically diverse case studies exploring new critical frameworks in areas such as consumerism, social activism, social resistance, corporate branding, and citizenship. The text provokes questions regarding previously held conceptualizations of consumption, resistance, and activism due to the changing cultural landscape informed by a neoliberal paradigm. The contributors of the book argue that in order to understand the changing social shifts in American culture, a new set of analytical tools are imperative. Commodity Activism attempts to advance cultural critique in a way that provides scholars new avenues for approaching popular texts.
The contributors establish the high stakes in updating the consumer studies vocabulary by pointing to the new terrain of the current cultural and economic climate in...