Abstract

The purpose of this paper is to describe through an exploratory case study how the leading retailing company in Spain, Mercadona has been able to generate a set of dynamic capabilities – detection, absorption, integration and innovation – that support an original and unique innovation model in the retail sector. This model drives to higher rates of successful product innovation, a constant updating of its range of products according to the ever-changing consumers’ needs and outstanding results in terms of reputation and customer loyalty. Thanks to a sustained investment in product innovation and supported by solid theoretical frameworks such as Dynamic Capabilities and Open Innovation Mercadona has been able to develop this pioneering model which could be an interesting benchmark for the industry as well as stimulate future research regarding retailers’ role and involvement in product innovation.

Details

Title
Co-innovation at Mercadona: a radically different and unique innovation model in the retail sector
Author
Blanco-Callejo, Miguel; Carmen de Pablos-Heredero
Publication year
2019
Publication date
Jul 2019
Publisher
Centre for Business & Economic Research
ISSN
17518202
e-ISSN
20566271
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2309316238
Copyright
© 2019. This work is licensed under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.