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Changing Appearances: Understanding Dress in Contemporary Society. George B. Sproles and Leslie Davis Burns. New York: Fairchild, 1994.
Burns and Sproles present readers an expanded, updated version of Sproles' Fashion: Consumer Behavior Toward Dress (1979). The intent of the authors is to provide a comprehensive multidisciplinary analysis of the psychological, social and economic forces influencing consumers in the acquisition and use of...
