Content area
Full Text
ABSTRACT:
When in the organization's journey, its actions and plans don't align with the well drafted vision and mission statements its stakeholders lose interest in dealing with it. Also, in the absence of a well drafted, or a poorly written vision and mission statements organizations lose good number of opportunities in attracting and engaging talented human resource, building organizational culture, and increasing productivity while leveraging all resources to successfully implement a strategic plan. The article discusses importance of aligning Mission and Vision at regular intervals in situations of changes taking place in and out of the organization.
KEYWORDS: Mission Statement. Vision Statement, Talent Search, Human Values, Alignment of strategies, Alignment of vision and mission,organizational culture
INTRODUCTION:
Mission Statement
A mission statement describes the overall purpose of an organization. A mission statement should be brief and answer key questions about the business of organization. Questions such as what are the basic objectives of the firm? Who are the target audience? These points should be mentioned in the mission statement. A mission statement describes what an organization hopes to achieve.
Vision Statement:
Vision statements mention aspirations of the organization; they lay out the most important primary goals for a company. A vision statement is a company's road map, indicating both what the company wants to become and guiding transformational initiatives by setting a defined direction for the company's growth.
The top management in organizations spend a lot of time drafting, designing words, and redrafting vision statements, mission statements, values statements, goals and objectives soon and forth. Strategic planning is the process of developing company objectives, strategies and tactics to achieve the mission of the Organization. The company generates short and long-term objectives using the mission statement, Objectives may include market-share targets, revenue or profit goals, customer satisfaction scores and improved brand awareness. Next, it develops strategies to accomplish objectives. For instance, better training to sales force, acquiring another smaller firm, increasing core competency with emphasis on R&D, starting a new SBU pr closing down a SBU, divestment or harvesting or monitoring of feedback scores are strategies to achieve higher customer satisfaction. Actionable steps or tactics are then developed. Hiring an outside training consultant for a series of service training sessions is a tactic tied to the...