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For this discussion, suppliers were defined as wholesalers, pharmaceutical companies, financial services, management system providers, etc; companies that supply the veterinary industry with the tools to help their business. Employees were also considered a significant factor here, as they were one of the major costs to any practice.
Most groups felt that suppliers did not have much bargaining power at present and there was a feeling that, should the market change, this could reduce even further. As things stand, clients are given what their vet wants them to have; however, it was pointed out, if the client starts to dictate what they are supplied with, which is possible with the rise in information technology, the bargaining power of the supplier diminishes...