Content area
Full Text
Abstract
Until now, digital disconnect has been a major challenge in India. With the central government demonetization decision gave a major push to several digital payment solution providers. E-wallets like Paytm, Freecharge, etc; have been quick to capitalize on this and have been aggressively advertising to promote the usage of digital wallets as a way of moving towards a cashless economy, which is good but at the same time it is important to understand the Retailers acceptance and adoption intention with respect to use of E-wallets. This study employed the Technology Acceptance Model (TAM) to understand Retailers intention to use one of the Most Innovative E-wallet Company Called Paytm. Structured equation modelling was employed with the help of SPSS AMOS program to understand the contracts of TAM that include perceived ease of use, perceived usefulness, and attitude with two extended variable previous experience of system and system relevance in study. The study result manly suggest that perceived usefulness, perceived ease of use and attitude are most important factors that affect Retailers intention to use e-wallet - Paytm. Further it indicate that prior experience of the Paytm does not have any impact on perceived ease of use and perceived usefulness which seems very interesting and required further research.
Keywords: E-wallet- Paytm, Technology Acceptance Model, structure equation modelling.
Introduction
Communication Technology (CT) dominating every aspect of our life in constantly evolving digital world from working to playing and from Shopping. The newest trend for start-ups that utilize daily or frequent transactions, particularly food delivery, transport and ecommerce start-ups is utilizing an inbuilt eWallet for transactions and eventually making it the only form of payments. Whether it's Paytm, Uber, Zomato credits, Fasoos, Freecharge, MakeMyTrip or any other major player in India, every entrepreneur is redesigning their platform to include a wallet option. CT changes the way in which people Buying and Doing Business. People are considering CT as a change agent having its impact on accessing, monitoring and dissemination of information, Payment methods, and Business approaches. This change agent in the form of CT gave birth to e-Payment (Payment done via electronic media, typically on the Internet) in India. More ever rapid growth of internet penetration made e-payment more convenient and effective for Individual. Entire new Digital...