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RR 2010/385
AdViews: A Digital Archive of Vintage Television Commercials
Duke University Libraries Digital Collections
URL: http://library.duke.edu/digitalcollections/adviews/
Last visited June 2010
Gratis
Keywords Advertising, Electronic media, History
Review DOI 10.1108/09504121011091240
This is a repository of thousands of television commercials created or collected by the D'Arcy Masius, Benton & Bowles (DMB&B) advertising agency from the 1950s-1980s. Benton & Bowles was a New York City agency founded in 1929 that merged with D'Arcy Masius McManus in 1985. Important clients included Post cereals, Vicks, Schick, Proctor & Gamble, and Kraft, among others.
AdViews is housed at the John W. Hartman Center for Sales, Advertising and Marketing History in Duke University's Rare Book, Manuscript and Special Collections Library. Thanks to this collaboration, one can return...