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The Advertising Age Encyclopedia of Advertising. Edited by John McDonough and Karen Egolf with the assistance of the Museum of Broadcast Communications. New York: Routledge, 2002. 1958 pp. Illustrations. Cloth, 3-volume set: $385.00/Can. $578.00. ISBN 1-579-58172-2.
This comprehensive reference looks at advertising from a historical perspective, profiling agencies, advertisers, brands, and...
