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Copyright Transilvania University of Brasov 2010

Abstract

The standardization strategy implies the adoption of a unique market policy or the regional homogenization of the international products development programmes. On the international level, the literary sense of standardization of 100 % uniformity is used only in several exceptional situations, in all external market. Many companies gain a lot of benefits as a consequence of standardization their products components simultaneously with the same capacity to adapt the final product to each market consumer segment. Different companies have different levels of standardization, but in few cases it could be 100% standardized product. [PUBLICATION ABSTRACT]

Details

Title
THE ADVANTAGES OF GLOBAL STANDARDIZATION
Author
Madar, A; Neacsu, A N
Pages
61-66
Publication year
2010
Publication date
2010
Publisher
Transilvania University of Brasov
ISSN
20652194
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
872846796
Copyright
Copyright Transilvania University of Brasov 2010