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- Scholarly Journal
Advancing Non-compensatory Choice Models in Marketing
Aribarg, Anocha; Otter, Thomas; Zantedeschi, Daniel; Allenby, Greg M; Taylor, Bentley
; et al.
Customer Needs and Solutions; Shanghai Vol. 5, Iss. 1-2, (Mar 2018): 82-92.
DOI:10.1007/s40547-017-0072-0
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