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Adland: A Global History of Advertising Author: Mark Tungate Publisher: Humanitas, 2012
"Publicity is extremely interesting because nobody can predict its evolution" (Mark Tungate).
These are the words of Mark Tungate, who attempts not by far to predict the future of publicity, but to help the reader get to a better understanding of this process by mastering its past evolution.
Born in 1967, the author, the British journalist based in Paris, succeeded in observing the most spectacular years of advertising and studied its best moments in order to write a thorough, comprehensive history of this phenomenon.
"Adland is a ground-breaking examination of modem advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media-podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in...