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Big Tent Entertainment Secures Apparel Deal for Miffy and Friends
NEW YORK, May 18 /PRNewswire/ -- Big Tent Entertainment, the North American licensing partner of MIFFY and FRIENDS, announced today a new deal with children's apparel manufacturer, Isaac Morris Limited. MIFFY and FRIENDS infant and toddler apparel for both boys and girls will debut at Target this fall.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040518/NYTU146 )
"This is a natural next step for the brand," stated Richard Collins, CEO of Big Tent Entertainment. "MIFFY and FRIENDS' success can be largely attributed to its terrific visual appeal. We believe the striking graphics will help Isaac Morris develop apparel that will delight both...