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Roey Li, [email protected]
ESSEN, Germany, Sept. 29, 2024 /PRNewswire/ -- On September 27, global lifestyle brand MINISO celebrated the grand opening of its first IP collection store in Limbecker Platz shopping center in Essen Germany.
The store boasts an extensive range of products, showcasing a diverse selection for customers, including toys, cosmetics, fragrances, home essentials, and snacks, featuring a significant collection of popular IPs (intellectual property) zones such as Sanrio, Disney, with IP-related products accounting for around 70% of the store's offerings. The store's interior design also incorporates beloved IP elements to create a whimsical and engaging shopping environment.
Limbecker Platz is one of Germany's largest and most modern downtown shopping centers. Known for its distinctive exterior design, the mall is a hub for fashion, leisure, and entertainment, offering easy access via subway. As part of the ongoing expansion in Germany, MINISO plans to open more stores in key locations...