Equity Research Report - Southern Company: A Financial Analysis

Abstract

The main purpose of this thesis is to perform analysis on Southern Company both a DCF and a comparative multiples model. By analyzing the most significant trends that have affected the American energy industry, and other events including the recent Russo-Ukrainian War and interest rate hikes in the United States, the evolution of Southern Company’s stock in one year’s time was forecasted. This research aims to analyze the cash flow impacts of low-emission generation capacity investments by a key player in the U.S. energy utilities industry