Marketing the Sound: Fashioning the Blues Musician and the Country Music Cowboy

Abstract

Focusing on the period between the country music’s recognition as a distinct category of music in the 1920s and its evolution into a polished and solidified genre in the 1950s, I will discuss the segregation of Black and white singers into the categories of hillbilly and race music and the resulting changes to the artists’ wardrobe. I will look at the dress of the rural Mississippi Delta and Appalachian regions where both genres emerged from. I will consider the influence of record labels, touring shows, and the artists themselves on the musician’s visual branding. A particular focus will be placed on the leading artists in the country and blues genres during this time and the representations of gender within these artists' wardrobe and the subtext of these style choices. I will then discuss how country musician’s initial dress shifted into a more distinct country costume due to blues and pop sounds encroaching on the country music genre in the 1940s and 1950s and how the blues genre and the typical blues musician has become romanticized due to white scholarship of the genre.