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In recent years, sustainable fashion brands have gained significant traction because of growing global awareness regarding the environmental impact caused by the fashion industry. This has been the case in Thailand, where numerous sustainable fashion and clothing brands have emerged, utilising sustainability as a point of differentiation.
What is sustainable fashion? Sustainable fashion refers to clothing that is designed, manufactured, distributed, and used in ways that are environmentally and socio-economically sustainable.
There has been an increase in sensitivity and concern regarding fast fashion, due to the issues of waste generation and the excessive amount of water and energy used in production. As a consequence, many are turning away from popular fast-fashion brands and are looking for fresh wardrobe additions by supporting local, sustainable fashion brands. Amidst a sea of fashion companies that often prioritise profit, a group of brands in Thailand are dedicated to reducing their ecological footprint and preserving local...