Mattel, Disney Put Their Toys, Rides Together Agreement: The toy maker will sponsor theme park rides and will develop toys based on Disney characters such as Bambi, Dumbo and Pinocchio.: [Orange County Edition]

Sorry, Ken. Nowadays, Barbie wants to go steady with Mickey Mouse.

Expanding on a relationship begun four years ago, Mattel Inc. and the Walt Disney Co. announced Monday that the toy maker will sponsor theme park rides and will develop a new collection of toys based on Disney characters.

The deal will allow El Segundo-based Mattel to add Bambi, Dumbo and Pinocchio to the list of Disney characters it makes for infants and preschoolers. That particular Mattel line is expected to produce $160 million in sales in 1991.

Burbank-based Disney also said...