Content area
Abstract
This dissertation covers the years from 1954 to 1963 and presents five important examples of ‘lobby art’ at its most potent and fertile time when it acted as a novel mode of corporate interior decoration and identity construction. Abstract art displayed within these spaces performed a didactic function of visually rendering what a corporation was or wanted to be, both as a physical entity and as an integral component of society. The legibility of such messages was complicated and occasionally contested by the variety of actors involved, whether they were corporate executives, artists, art selection committees composed of museum professionals, architects, real estate developers, or the local government. The plurality of voices makes this subject noteworthy.
