SUSTAINABLE DEVELOPMENT AND KNOWLEDGE MANAGEMENT FROM THE STAKEHOLDERS' POINT OF VIEW

Abstract

The concept of sustainable development is widely used in public discussions. Unfortunately, it is often misinterpreted and reduced only to issues related to environmental protection. The article presents an attempt to assess the current state of knowledge of particular groups of stakeholders, as well as to evaluate the activities to identify, disseminate and use knowledge to improve the efficiency and effectiveness of stakeholders. Knowledge management in the aspect of sustainable development should be treated as an element of building a competitive advantage in the region. Surveys carried out among students and graduates of universities, employees and entrepreneurs as well as public administration indicated a problem in the area of knowledge in the field of sustainable development. Obtained results indicate a misinterpretation and very selective perception of issues related to sustainable development, often identified only with pro-ecological activity.