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USA adds stations in Georgia, Florida, South Dakota
USA Networks Inc.'s Barry Diller is on the move, building a firm base for his proposed City Vision local programming network.
USA is buying Paxson Communications Corp.'s time brokerage agreement and option to buy Wlvt-TV Athens, Ga./ Atlanta and Blackstar LLC's WBSF(TV) Melbourne/Orlando, Fla., which Diller plans to include in City Vision. USA also is buying KEVN(TV) Rapid City, S.D., from Blackstar. The City Vision network now will consist of 13 stations and reach 30.9% of U.S. TV households.
"Atlanta is a perfect City Vision market," says Adam Ware, executive vice president of USA Broadcasting, "The top 10 [markets] have always been our focus."
As for Orlando, the nation's 22nd television market, Ware says it complements USA stations in Tampa and Miami:...