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Strong demos, booming economy keep competition stiff
Business has been good for the Salt Lake City TV market. The 35th-largest Nielsen market is growing, Utah's unemployment rate is less than 3%, and the state boasts a population with a notably low median age, 27.1 years. That's great for Salt Lake City stations, whose DMA covers virtually the entire state.
Given a political climate where politics don't get center stage, Salt Lake doesn't see the biennial political fluctuations that many markets thrive on. Still, there's a steady stream of revenue elsewhere.
The market took in estimated gross revenue of $154.8 million last year, according to BIA Financial. And only about $1.5 million of that was from political spending, says David D'Antuono, VP/general manager, KTVX, an ABC affiliate owned by Clear Channel. He says TV advertising is up 9.1% from a year ago.
The market is, of course, shaped...