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Home & Garden gets viewers working for preservation
If you're in the business of showing viewers how to make that great American home look better, what's more natural than a campaign that centers on restoration? That was the thinking behind HGTV's Restore America: A Salute to Preservation campaign, which launched last summer.
It was conceived three years ago as the network inched toward full distribution at 86 million homes, says Cindy McConkey, vice president of corporate communications for Scripps Networks. "We felt we had the reach to really make a difference," she says. "This was our first big stake in the ground...