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In the Wausau-Rhinelander, Wis., market, competition between WSAW-TV and WAOW-TV is intense. WSAW-TV General Manager Al Lancaster calls it a "Coke and Pepsi" battle: There is a "big gap" between the top two stations and the others, and "we both get larger shares of the market because of the weakness of NBC and Fox in the market.
"Local news is important to both stations," he adds, noting that the Gray Communications CBS affiliate has Dr. Phil , Oprah and Everybody Loves Raymond and just...
