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Looking to lock up its dominance of the $301 million dried-meat snack category GoodMark Foods will launch a national TV, print and radio campaign in May for its Slim Jim and Pemmican brands that will build on its "Eat Me" and "Survive the Day" tags.
TV, in development via North Castle Partners, Stamford, Conn., breaks in June and will buttress the 4-year-old"Eat Me" campaign with Slim Jim Guy on his signature turf inside a stomach.
In the past, he has drowned...
