Content area
Full Text
> St. John & Partners Gains Zaxby's
ATLANTA-Zaxby's Restaurants has awarded its estimated $5 million ad account to St. John & Partners, the client confirmed. The Jacksonville, Fla., agency bested Thompson & Co. in Memphis, Tenn., and The Leslie Agency and Henderson Advertising, both in Greenville, S.C., in a review. Search consultant Ken Bowes of Wanamaker Associates in Atlanta conducted the review.
> YP&B Adds Hotel, Restaurant Clients
ATLANTA-Yesawich, Pepperdine & Brown has acquired marketing duties for four new clients. Total billings amount to $5 million. The Orlando, Fla., agency will provide advertising and public relations services for Marriott & Renaissance Offshore Resorts in Fort Lauderdale,...