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GOSPEL MUSIC HAS MADE JACOR COMMUNICAtions a true believer. Jacor is singing gospel's praises since its station, WZAZ-AM in Jacksonville, Fla., reincarnated itself. After switching from an oldies format 18 months ago, WZAZ's sales are up 75 percent in some dayparts and more than 50 percent on average, a station exec said. Average quarter-hour listening shares have also increased, from 1.0 in spring 1996 to 3.0 in the latest Arbitron ratings.
It's a dramatic turnaround...
