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RENO, NEV./TV STATIONS
TWO PAPPAS TELECASTING STATIONS IN RENO, Nev., with vastly different audiences are facing varying degrees of the same challenge: getting noticed. KUVR-TV is the Univision affiliate with a firm grasp on the Hispanic community. But it flies below the radar for Nielsen Media Research and a handful of buyers. The second outlet, WB affiliate KREN-TV, is an infant in booming Reno. It's just 4 years old, but because it caters to an age group not much older, it too has yet to corral the local ad community.
Enter Don Brown, young, gifted and not slack to admit the truth as he embarks on his double-duty gig as the new gm for both...