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ABSTRACT
The modern socially responsible enterprise conducts economic activity focused on meeting needs of various groups of stakeholders comprising present and future employees. The information concerning the Employees Value Proposition (EVP) creates a distinguishable image of an organization as a preferred employer. The financial and non-financial information concerning employees influences greatly employer branding.
Purpose - The aim is to diagnose the kind of reporting the information regarding the Employee Value Proposition in terms of the creation of employer branding.
Methodology - The morphological analysis of websites of companies listed on the Warsaw Stock Exchange.
Results - The results of the conducted analysis show that the information presented on website could constitute an EVP for prospective employees. The main area presented on the websites is the possibilities of staff development which can be described as an EVP basis.
Practical implications -Thanks to the proposed methodology of EVP diagnosis based on the websites information, management staff may take action in order to increase the extent of reporting concerning employees with components creating employer branding.
Keywords: Employer branding, Employee Value Proposition, financial and non-financial information
1. INTRODUCTION
One of the internal development factors mentioned in activity reports of companies listed on the stock exchange is the need to attract and keep the best qualified key employees (Bagieńska, 2017a, p. 55). On the labor market, emigration and aging are factors which increase difficulties in recruiting workers with required skills. Enterprises are afraid of the risk of losing key employees or the lack of workers possessing required qualifications. Organizations aim at being perceived as a great place to work at and the most attractive employer (Bagieńska, 2016, p. 345). "The employer brand could be a key factor of competitiveness for a company in a contemporary labor market" (Kucherov, Zavyalova, 2012, p. 86). The employee value proposition (EVP) is a critical component of employer branding. EVP is defined as a collection of attributes perceived as value in the organization or outside. These are the reasons for which persons decide to take a new job or remain with their present employer (Ober, 2016, p. 350). The EVP should reflect the organizational concurrence and the values which company provides (Backhaus, Tikoo, 2004). An effectively designed and realised EVP could attract new employees,...