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NEW YORK - In yet another bow to its pharmacy-easy, customer-focused strategy, CVS has begun testing self-service checkout in its flagship Manhattan location. Serving a steady stream of professionals and assorted office workers, the 24-hour store at 53rd Street and Lexington Avenue has proved a solid testing ground for CVS to try out new initiatives, gauge their success and assess their applicability either across the rest of the chain or in select stores.