Hastane Seçimine Etkili Olan Faktörler: Bir Alan Uygulaması

Abstract

During the 1980s, consumers appear to be becoming more health -conscious and better informed. Hence, active participation in the health care choice is becoming a reality in the marketplace. Participation in hospital choice is a natural outgrowth of this trend. There are many factors that may influence patients hospital choice decisions. Also, type of care or services may be a factor in hospital choice.

If managers of hospitals are to serve the marketplace more efficiently, they must know what factors consumers/patients use when choosing a hospital for treatment-when consumer/patients have a choice. Additionally, it is important that managers understand the relative importance of persons who influence the decision process. Further, the restructuring of the health care industry imposes new constraint and opens new choices for consumers. In this study we analyzed factors that influence patients hospitals choice decisions at one private and three public hospitals