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3 - PRIME-TIME AND BABY BOOMER WOMEN
1. Baby boomers are the largest and wealthiest demographic group in America, and will continue to dominate the consumer spending landscape for year to come.
2. The majority of this spending power is and will continue to be wielded by women ages 50-75.
3. These are the healthiest, wealthiest, most educated, active, and influential generation of women in history.
4. They are, and will continue to be, the prime target for most marketers.
Two new books provide the what, why and how for understanding and reaching this influential demographic. They are PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders (Barletta), and BOOM: Marketing...