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Canadian parents, brace yourselves: The Pokemon tsunami has hit North America. It's a craze that has triggered seizures in Japanese children and swept through that country's retailers. Amid much hoopla, Nintendo of Canada released the Japanese video game Pokemon and a host of tie-ins and promotions last month.
The Richmond, B.C.-based Nintendo subsidiary should enjoy a relative degree of success in North America, according to industry analysts. The game's appealing features combined with strong marketing and tie-ins like YTV's weekly cartoon and Hasbro toys will be the instruments for success, pundits contend.
"Kids love the fact that they can live through their imaginary characters," says James Lin, a research analyst with Wedbush Morgan Securities in Los Angeles, CA. "Because there's so...