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For nearly twenty years, Carl and Lorrie Lisek have been making the Lake Michigan Region a greener place. As entrepreneurs, they consciously work toward their mission of leaving the world a better place for their children. South Shore Clean Cities collaborates with a variety of programs and institutions to "revitalize Northern Indiana by promoting the use of clean fuels and clean vehicle technologies". They strongly believe in improving air quality, developing economic opportunities and reducing the use of imported oil. As their success continues, South Shore Clean Cities has an opportunity to further its impact on the region and the globe.
LEARNING OBJECTIVES
The objectives of the South Shore Clean Cities case are:
1. Students will determine the effectiveness of the programs that SSCC has implemented.
2. Students will evaluate the effectiveness of environmental programs in their home area.
3. Students will discuss future opportunities where SSCC can make a difference.
APPLICATION
The South Shore Clean Cities Case is appropriate for undergraduate business students. Courses in management, organizational behavior, and ethics would be logical classes to maximize the value of the case.
INTRODUCTION
Clean air. Clean water. Clean food. South Shore Cleans Cities co-founder Carl Lisek uses those three sentences to describe what all people desire. Nearly 20 years ago, he and his wife Lorrie decided they wanted to start something that would make the world a better place, so they put their expertise and their savings into launching Legacy Environmental. Over the course of two decades, Carl and Lorrie have seen fantastic progress and growth in the area of sustainability, but also realize there is a tremendous amount that still could be done.
South Shore Clean Cities, Inc. (SSCC) operates as a non-profit 501(3)c. It is one of nearly 100 active U.S. Department of Energy (DOE) Clean Cities Coalitions in the United States. One of the main purposes of these coalitions is to utilize the advancing alternative fuels, idle reduction technology, hybrid electric vehicles and fuel economy. Carl and Lorrie founded South Shore Clean Cities, in 1999, strongly believing that individuals working together towards common goals will be able to further the nation's objectives of improved air quality, developing economic opportunities and reducing the use of imported oil.
Their mission is '4o preserve...