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Organizational Buying Behavior A Research Arena for the Social Scientist?: BASIC CONCEPTS RESEARCH ON ORGANIZATIONAL BUYING EXPLORING SOME RESEARCH OPPORTUNITIES BUYING PROCESS PARTICIPATION MODIFYING FACTORS EXTENDING THE PERSPECTIVE FURTHER EXTENSIONS WHY PAY ATTENTION TO ORGANIZATIONAL BUYING CONCLUDING COMMENTS NOTES REFERENCES
GRONHAUG, KJELL.
The American Behavioral Scientist (pre-1986); Thousand Oaks Vol. 21, Iss. 4, (Mar/Apr 1978): 583.
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