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Introduction
Flea market is an unconventional and interesting business entity that operates in a unique way compared to traditional retailers. Such type of market is utilised by the vendors to exchange discounted new or used merchandise for money. Customer behaviour and choices are influenced by different sets of factors and variables. Further, there also exists vast variation in the preferences among various customer segments like age, income, etc. There is a jocular term for an open-air or street market for mainly second-hand merchandise, which would be the type of items that might be infested with fleas. Used goods, low quality items and high quality items at low prices are common features of flea market. Street vending, swap market, second hand shops, etc are common terms used for flea market.
It was very common practice in ancient civilisation that people used to exchange surplus materials of daily use with each other. During this period, people just exchanged the surplus stuffto fulfil their livelihood. On the other hand, in modern age the economic status of people differs from one to other. At this stage, rich people started donating their used clothes and other objects to the poor. In this way the concept of using second hand items gradually developed.
The modern concept of thriftshop has changed according to the time and need of the items. Now-a-days, it has become a popular business all over the world. The perceptions of people are changing day by day. People want change in their livelihood; want new belongings to use and most importantly...