The conspiracy theory meme as a tool of cultural hegemony: A critical discourse analysis

Abstract

Those rejecting the official accounts of significant suspicious and impactful events are often labeled conspiracy theorists and the alternative explanations they propose are often referred to as conspiracy theories. These labels are often used to dismiss the beliefs of those individuals who question potentially hegemonic control of what people believe. The conspiracy theory concept functions as an impediment to legitimate discursive examination of conspiracy suspicions. The effect of the label appears to constrain even the most respected thinkers. This impediment is particularly problematic in academia, where thorough, objective analysis of information is critical to uncovering truth, and where members of the academy are typically considered among the most important of epistemic authorities. This dissertation tracked the development and use of such terms as pejoratives used to shut down critical thinking, analysis, and challenges to authority. This was accomplished using critical discourse analysis as a research methodology. Evidence suggesting government agents were instrumental in creating the pejorative meme conspiracy theorist was found in contemporary media. Tracing the evolution of the conspiracy theory meme and its use as a pejorative silencer may heighten awareness of its use in this manner and diminish its impact.