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Web End = GeoJournal (2015) 80:853866 DOI 10.1007/s10708-015-9651-5
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Web End = 3-D cinema: immersive media technology
Anna Hamilton Jackman
Published online: 6 June 2015 Springer Science+Business Media Dordrecht 2015
Abstract 3-D cinema is a largely overlooked media within geographical critique. This omission is notable given both the sustained academic consideration afforded to other popular media, the mediums signicant commercial and popular success, and its status as an affective and captivating storytelling medium. With reference to lm industry advertisements, the experiential dimensions of the 3-D cinematic encounter and its (popular) framing as an immersive consumer experience are explored. In particular, the notion of immersion is unpacked with reference to the mediums engineering and production techniques. In so doing, the intertwinement of the industrial desire for ever more immersive and realistic consumer experience is explored in relation to the engineering techniques exhibiting perceptual mimicry, or what could be termed mimetic engineering. The association between 3-D cinema and tactile images is then explored with reference to geographic literatures on haptics and technologies of touch. A number of recent innovations in these elds are drawn upon in order to complicate 3-D cinemas association with tactility. In so doing, a technological shift towards the increasingly pervasive and sophisticated engagement of the wider multi-sensory
palette is explored. Drawing upon recent media technology innovations, this persistent and relentless desire for ever more immersive and perceptually-convincing media technology is explored in light of developing media geographies.
Keywords 3-D cinema Media Immersion
Technology Haptics
Introduction
Going to the Feelies this evening, Henry? enquired the Assistant Predestinator. I hear the new one at the Alhambra is rst-rate. Theres a love scene on a bearskin rug; they say its marvellous. Every hair of the bear reproduced. The most amazing tactual effects (Aldous Huxley 1984 in Paterson 2006: 691)
3-D cinema is a largely overlooked media within geographical critique. This paucity is notable given the sustained academic consideration afforded to other popular media, including, for example: newspaper cartoons (Dodds 1998, 2010a; Falah et al. 2006), videogames (Ash 2009, 2010a, 2010b, 2012; Ash and...
