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Introduction
E-commerce refers to the conduct of business transactions or managerial activities using the Internet. As e-commerce models and applications have been widely used in today's business environment, a new movement called dynamic e-business has emerged to advance e-commerce applications by simplifying business interaction over the web (Chen et al. , 2003; Gajendra and Wang, 2013). Websites are useful tools for using e-commerce activities. The first indicator of Website quality is official page rankings. If a ranking is low, the owners should pay more attention in their efforts to analyze site quality and, after evaluation, proceed with changes to the weak elements of the Website (Vida and Jonas, 2011). Successful e-commerce should be supported by Website design which determines the ability of a business to reap the benefits of online sales. The Website has been defined as the e-commerce application of network systems that has become an important phenomenon over the past decade (Zwass, 2003). The service quality model of an e-commerce Website has posed different problems as a measure for quality (Myerscough, 2008; Alzola and Robaina, 2010). DeLone and McLean's (2003) studies found quality to be a measure of success. E-commerce is growing rapidly and provides an excellent opportunity for businesses. Multinational companies should identify with the possible effects of cultural context on consumer attitudes of e-seller loyalty before generating marketing strategies (Lu et al. , 2013). A customer's intention to maintain a relationship with a company is dependent on his or her perception of the benefits of high-quality service that provides a continuous flow of value (Patterson et al. , 2006). Tan et al. (2007) claimed that the conceptualization of service quality should include considerations of both service satisfaction and delivery. Websites with a more visually acceptable interface often result in greater service quality and can influence a user's experience and ultimately his or her long-term service provider relationship.
Service quality refers to how good the service supplied by an information service provider is, in terms of the internal organization, external provider and a third party. Website evaluation has been widely studied in previous literature. Trust makes consumers comfortable in sharing personal information and making purchases, and it establishes customer loyalty. E-loyalty intention offers the dependence and identification of the products or services...