Content area
Full Text
CLIETS. SHMIENTS
How to get ahead in fake advertising
"The viral video. Millions of views. Millions in sales. What's their secret? What made them go viral? We did."
A new online ad from Canadian marketing firm Buyral says it can make any online ad go viral using its unique click technology. "Once we bypassed the viewing process, our world opened up. Anywhere there is a button we can collect clicks. Elevators, pin pads, whack-amole," it promises. "One day we won't need the viewer."
The ad was posted to YouTube on Nov. 2, and in less than two weeks had more than 620,000 views, a viral hit by any measure. And it's completely fake.
For the third year in a row, Toronto ad agency John St., whose clients include...