Content area
Full Text
Seamless interoperability is a significant requirement, which is essential for prompting systems to develop close relationships with all leading newsroom companies.
Prompting is a crucial element to any production workflow, from news and sports to live entertainment shows, albeit it may be one of the most standard, reliable, and commonplace pieces of a workflow.
Without the prompter, successful presenters would have a much harder job projecting that sense of easy believability that wins hearts and minds and delivers to their channel greatly enhanced audiences and ratings, as the success of live programs, especially news, depends heavily on the personal relationship that a presenter bulds up with the audience.
Modern teleprompting systems incorporate innovative technologies. One innovation is a pedal control that can be comfortably used either sitting or standing.and another being a wireless hand control that can be unobtrusively carried by the presenter and uses radio frequency to provide a reliable link covering a distance of up to 100 m. For a newsroom environment, the most critical decision is based on the newsroom computer system (NRCS). A teleprompting system has to interface seamlessly with systems from AP, Avid, Octopus, and Dalet.
The teleprompter is an important part of the complex control system through which the newsroom system, sometimes in partnership with an external automation system, coordinates the timely, live playout of all elements of a program - video, audio, and graphics. It is the presenter who ties all disparate elements of a broadcast together into a single integrated experience for the user, and the teleprompter is a tool that delivers the words to the presenter and, as a result, much of the meaning to the audience.
The important requirement is that the teleprompter system must incorporate other devices. In olden days, prompter systems just delivered the script to the anchor and the talent, but new demands placed on the broadcast industry require systems to deliver more visual information to the talent on the set.
Market Dynamics
The Indian market for teleprompters in 2011-12 is estimated at Rs. 5 crore, at 140 units. The major demand drivers have been the increasing number of regional channels. Upgradation from CRT-based teleprompters with LCD/LED ones is the exercise being conducted by existing channels in Bangladesh, Nepal, and Sri...