Content area
Résumé
"Show managers need to focus their energies and budgets on attracting qualified attendees to their tradeshows, as opposed to simply selling exhibit space to meet a bottom line," she said. "CAEM has recognized the importance of this in their 2007 conference program with its keynote speaker."
Détails
Titre
Change Is on Canadian Minds
Auteur
Tufel, Gary
Pages
4
Section
SPECIAL FOCUS: INDUSTRY MEETINGS
Année de publication
2007
Date de publication
Jun 25, 2007
ISSN
07330170
Type de source
Revue spécialisée
Langue de publication
English
ID de document ProQuest
236998572
Copyright
Copyright Reed Business Information, a division of Reed Elsevier, Inc. Jun 25, 2007